The P.T. Entrepreneur Podcast

EP248 | What Would I do If I was back In PT school?


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A PT student asked what I'd do if I were back in school, gunning for my own cash practice. I'm breaking down the exact steps I'd take to set myself up for success from day one.

This episode unpacks the strategic moves I'd make as a PT student aiming for a cash practice. Think getting sales experience as a trainer, building an online client base with digital programming, mastering manual skills for rapport, and making local connections early. This is your blueprint.

🔑 Key Takeaways:

  • Get a job as a personal trainer to learn sales, time management, and how to sell yourself, ideally at a corporate facility with sales training.
  • Start digital programming for clients to build an income stream and learn to create change and accountability remotely.
  • Develop strong manual therapy skills because human touch builds significant rapport and trust with patients, which is crucial for buy-in.
  • Identify where you want to practice and start building local relationships with gym owners and other practitioners as early as possible.

🧠 Pro Tip:

If you want to open a local service business, start developing relationships in that area years in advance. Knowing people before you open your doors is a massive advantage.

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The P.T. Entrepreneur PodcastBy Dr. Danny Matta, PT, DPT, OCS, CSCS, & Entrepreneur

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