The P.T. Entrepreneur Podcast

EP252 | Vision And Why Your Company Needs It


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I'm getting a bit vulnerable and talking about a struggle we've faced with Athlete's Potential: losing our vision. As PTBiz grew, my focus shifted, and the clear direction for our local practice got hazy. It's a tough lesson, but a crucial one about how vital a strong, unwavering vision is for your team, your growth, and keeping that Azimuth pointed right. We're talking about getting back on track and why your conviction is everything.

🔑 Key Takeaways:

  • Losing sight of your business vision can happen easily when your attention is divided, even by other successes.
  • A clear, unwavering vision is the compass for your business; it motivates your team and guides every decision.
  • Conviction is rare and incredibly powerful. When you truly believe in where you're going, others will follow.

🧠 Pro Tip:

Constantly revisit and communicate your vision. It's the lifeblood of your business. Make sure your team knows the "why" behind the "what" to keep them engaged and moving forward, especially when things get tough.

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The P.T. Entrepreneur PodcastBy Dr. Danny Matta, PT, DPT, OCS, CSCS, & Entrepreneur

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