Today, let's talk sales, specifically how powerful storytelling can be. It's not just for kids selling paper telescopes (like my son Jack learned!), it's a vital skill for us as clinicians. People connect with stories way more than features. When you frame your service within a relevant patient story, you help potential patients visualize themselves achieving the same success. You become the guide on their journey, not the hero. This builds trust and belief, especially early on, helping them commit to the process and ultimately get the life changing results they need. Learn to sell ethically using stories, and you'll help way more people.

🔑 Key Takeaways:

• Selling is a crucial skill that helps in all areas of life, including communicating value in your practice.
• Stories increase perceived value far more than listing features (like the telescope example).
• Use relevant patient stories during initial conversations to build trust and help people visualize success.
• Position yourself as the guide, helping the patient (the hero) overcome their obstacles.
• Combine stories with powerful words like "imagine" to help patients break false beliefs about their recovery.

🧠 Pro Tip: Frame yourself as the guide, not the hero. Use relevant patient stories to let potential clients see themselves achieving their goals with your help.

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