Today we're diving deep into SALES. Yeah, I know, maybe sounds weird to love sales, but mastering this is the linchpin for actually helping people and building a successful practice. It's not about tricking anyone; it's about clear communication and understanding the psychology behind decisions. We break down why selling is crucial for patient commitment and outcomes and when people pay, they pay attention! Learn how to frame your service using the 'river crossing' analogy: clarify where your patient is, where they want to go, and position yourself as the trusted guide (the ferry) to get them there. It's about their goals, their self-realization, not just your techniques. Selling a future-based outcome is tough, but it's the most impactful thing we do.

🔑 Key Takeaways:

• Selling isn't sleazy; it's communicating value effectively so patients commit.
• Clarify the patient's current state (Side A of the river) and desired future (Side B).
• Position yourself as the solution (the ferry) to bridge that gap.
• Focus conversations on their goals and self-realization, not just modalities.
• Gently challenge patients on their alternative if they don't commit to your plan.

🧠 Pro Tip: When people pay, they pay attention. Charging appropriately leads to better results because both you and the patient are more invested.

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