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Alright, today we're talking about something simple but super important: getting on the damn phone with people. I know, I know, maybe it's generational, maybe it just feels weird, but hiding behind emails and DMs when you're trying to figure out if people will actually pay for what you offer is a huge mistake. Had a call with someone trying to test an offer via email and messages, and I was like, dude, just talk to them! This episode breaks down why direct conversations, whether phone or Zoom, are critical for validating offers, getting real feedback, and overcoming that sales anxiety we all face.

🔑 Key Takeaways:

• ✔️ Get Over Phone Anxiety: Hiding behind asynchronous communication like email or DMs avoids rejection but doesn't give you real time feedback or build connection like a direct conversation.
• ✔️ Validate Offers Directly: The best way to know if an offer is good is if someone will pay for it. Test your packages, pricing, and positioning in live conversations, either phone or Zoom, before building everything out.
• ✔️ Phone Calls are Market Research: Use calls to test price points, how you position things, and handle objections. You'll learn exactly what potential clients want and what concerns they have.
• ✔️ Direct Connection Builds Trust Faster: In person or phone/video calls establish value and trust far more effectively than passive methods like email lists or website copy alone.
• ✔️ Build Offers Backwards: Talk to people first, figure out what they need and will pay for, then build the program or course. Don't waste time building something nobody has validated.
• ✔️ Embrace the Reps: Getting told "no" is part of the process. Each call makes you better, less anxious, and refines your approach. You won't get better at sales conversations by avoiding them.

🧠 Pro Tip:

Stop building courses and programs in a vacuum. Your best market research and offer validation tool is a simple phone or Zoom call. Talk to real potential customers, pitch your idea, listen to their feedback and objections, and find out what they'll actually pay for before you invest hours building it.

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