Before we jump in, quick note. If you're trying to figure out how to move your clinical skills online with everything goin' on, we've been doing this for years and helping tons of PTs figure it out. Jump on a free 45 minute strategy call with us. Head over to physicaltherapybiz.com/call and let's game plan how you can make digital visits and remote programming work for you.

Alright, today I got two of my favorite people on the show, Aaron and Lauren Snyder from THRIVE Physical Therapy — San Diego, CA. These guys are in our Mastermind, they're building an awesome cash practice as a husband and wife team, and they keep it real. We talk about how they got started, Lauren jumping ship first into the women's health niche, Aaron eventually joining and carving out his space with runners, and the real deal challenges and successes of building a business together while married. They share how they built their practice through genuine local relationships, not just chasing doctor referrals, and how they're using this current downtime to build stronger systems. Plus, you get to hear about their therapy dog Gus.

🔑 Key Takeaways:

• ✔️ Niche Down Authentically: Lauren leaned into her passion for women's health; Aaron found his groove with runners after realizing traditional ortho marketing felt soul crushing. Focus on who you genuinely connect with.
• ✔️ Relationship Marketing Works: Success came from building real connections in the community (doula circles, running groups, fitness classes) rather than just traditional physician outreach. Make friends first.
• ✔️ Start Lean, Grow Smart: Lauren started solo, building a base before Aaron joined. They didn't need massive upfront capital.
• ✔️ Working with Your Spouse: It takes intentional effort. They invested in communication tools (Amago Therapy) and benefit from clearly defined roles and tasks (helped by the Mastermind structure).
• ✔️ Know Your Strengths & Weaknesses: Recognize what each partner excels at (e.g., Lauren with finances/big picture, Aaron with task execution) and divide responsibilities accordingly.
• ✔️ Delegate Non Core Tasks: Bringing on an admin and using bookkeepers allows them to focus on high value activities like patient care and relationship building. You don't have to be good at everything.
• ✔️ Use Downtime Strategically: They're using the current situation to build foundational systems, create content, and train their admin, setting themselves up for a stronger return.
• ✔️ Define Your Own Success: Their goal isn't a massive empire, but a thriving practice that supports their desired lifestyle and allows them to provide great care and a great work environment.

🧠 Pro Tip:

Stop grinding on marketing tactics that feel draining. Double down on what feels natural. For Aaron and Lauren, that was building genuine relationships in their local community. Go where your ideal people are, make friends, offer value, and the business will follow.

Big thanks to Aaron and Lauren for jumping on. Check them out online at sdthrive.com, and on social media @ThrivePhysicalTherapySD on Instagram and Facebook.

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