Today we're ditching the theory and getting super tactical. If you've got more time than money right now and need to get clients without burning cash on ads, this episode is your playbook. I'm breaking down the straightforward, no fluff strategy we've used and seen work time and time again. It boils down to creating the right content, actually talking to people, and figuring out what they'll pay for before you build it.

🔑 Key Takeaways:

• ✔️ Identify your ideal client: Who would you bet on getting results for, even if you only got paid on outcome? Know them inside out.
• ✔️ Content is king (but simple): Figure out the top 10 questions your ideal clients actually ask. Create content answering those. Don't overcomplicate it.
• ✔️ Engage directly: When people like, comment, or view your stuff on Instagram or Facebook, don't just sit there. Message them directly. Start a real conversation.
• ✔️ Get 'em on the phone: Offer a free call. It's just a conversation to understand where they are, where they want to go, and what's stopping them. No pressure.
• ✔️ Test your offers live: Use these calls to float potential solutions or programs. See what resonates. Get feedback before you build anything complex.
• ✔️ People vote with their wallet: If nobody buys your offer after these conversations, it's probably not the right offer. Listen to what the market tells you with their money (or lack thereof).
• ✔️ Market research is mandatory: Stop assuming you know what people want. Talk to them, use their language, and build what they've shown they'll actually invest in.

🧠 Pro Tip:

Stop building programs in a vacuum. Get on calls, talk to real potential clients, and find out what they actually need and will pay for before you invest your valuable time creating it. Test first, build second.

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