Ever wonder why the facts and conclusions of your case seem so obvious to you, but the jury rules the other way? Perhaps you made them think too hard. In today’s podcast, attorney and author John Blumberg shares constructive tips on how you can make your next case story more believable. Learn how we process and retrieve new information, the powerful difference between analogy and metaphor, how to reach conservatives and liberals, and more from John’s new book Persuasion Science for Trial Lawyers. He throws in a few Jedi Mind Tricks too…..impressive.