🎙️ Office Hours Ep. 3 – Your Clinic's 2025 Marketing Plan (That Actually Works)

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Welcome to another episode of Office Hours—where Jeremy Dupont breaks down the *exact* marketing plan cash-based clinics should follow to win the rest of 2025 and build momentum for 2026.

Most clinics are winging it—random promos, no systems, no real growth strategy. This episode shows you how to fix that. Jeremy outlines the five marketing pillars his team uses to help 300+ clinics grow month after month without burnout, gimmicks, or guesswork.

📌 Episode Topics:

1. Local SEO Is the Priority Page One of Google has changed—again. If you're not in the Map Pack, you're invisible. Jeremy breaks down why local SEO now beats traditional SEO and how to dominate it:
   • Fully update your Google Business Profile weekly
   • Create local money pages tied to services and cities
   • Get listed in 30+ local directories with consistent info
2. Email Campaigns That Actually Generate Revenue You don't need 10 promos. You need 2–3 well-planned campaigns tied to:
   • Clinic events (rate changes, new staff, moving spaces)
   • Seasonal shifts (Labor Day, open enrollment, Black Friday)
   Map them out early and build urgency and relevance into your emails. Less spam. More action.
3. Paid Ads Are a Must—Here's Where to Start Meta and Google Ads aren't optional anymore. They're fuel for your best campaigns.
   • Start with Google Ads for high-intent leads (think "PT near me")
   • Layer in Meta Ads for reach and volume—but follow up fast
   • Set a monthly ad budget of at least $500–$1000
4. Referrals > Workshops in 2025 Workshops are fading. Jeremy recommends building a "Golden List" of 8–12 key local influencers—trainers, gym owners, executives—and treating them like VIPs. Provide value, expect nothing, and let reciprocity bring referrals your way.
5. Reactivate Past Patients Your easiest revenue is already in your CRM. Build a system to:
   • Send monthly check-in texts (personal, not templated)
   • Automate follow-ups post-discharge
   • Offer tune-ups, performance checks, and seasonal reasons to return
   Stop chasing cold leads and re-engage the warm ones you've already earned.

⚡ Quick Wins You Can Use Today:

• Update your Google Business Profile every week—photos, posts, hours
• Run a Labor Day "Fresh Start" campaign for September urgency
• Build your Golden List of 10 local referral partners and nurture them
• Send a reactivation text to your top 100 past patients
• Set your Q3/Q4 ad budget and lock in your campaigns now

📣 Why This Matters Now

It's already July. The back half of the year will fly. If you want 2026 to be your breakout year—more staff, more freedom, more impact—you've got to build the engine now.

📥 Grab a Free Audit: https://thepatchsystem.com

📱 Follow for More: Follow @_jeremydupont on Instagram for weekly strategies that actually work in 2025.

Want your question answered live? DM Jeremy, drop it in Slack, or comment on YouTube. It might show up in the next Office Hours.