In this episode, Tonya Eberhart and Michael Carr from BrandFace discuss the importance of personal branding and how it can differentiate a CEO in a competitive marketplace. They share their own personal branding journeys and how it transformed their businesses. They explain the difference between marketing and branding, emphasizing that branding is the message and image that goes into marketing channels. They also discuss the process of building a personal brand, which includes defining the ideal customer, developing the message, and displaying the brand consistently. They highlight the importance of authenticity and storytelling in personal branding and provide tips for balancing a personal brand with professional responsibilities.

Connect with Tonya and Michael (Guests):

• Tonya's LinkedIn
• Michael's LinkedIn
• Visit BrandFace
• Get the Guide

Connect with Lindsey Wigfield (Host):

• LinkedIn
• Instagram
• Facebook
• Visit Lindsey's website

Takeaways

• Personal branding is essential for CEOs to differentiate themselves in a competitive marketplace.
• Authenticity and storytelling are key components of a strong personal brand.
• The process of building a personal brand involves defining the ideal customer, developing the message, and displaying the brand consistently.
• Balancing a personal brand with professional responsibilities can be achieved by aligning the brand with the CEO's values and focusing on the needs of the ideal customer.
• A successful personal brand can lead to increased visibility, higher fees, and more business opportunities.

Chapters
00:00 Introduction and Background
05:05 The Difference Between Marketing and Branding
09:16 The Process of Building a Personal Brand
16:27 The Importance of Authenticity for CEOs
25:59 Balancing a Personal Brand with Professional Responsibilities
31:06 Success Stories: Personal Branding Transformations
36:04 Conclusion