In this episode, Karen Liz Albert, a social media consultant, shares her journey into the world of social media and her approach to developing a social media strategy. She emphasizes the importance of knowing your target audience and crafting content that adds value to their lives. Karen also discusses the power of leveraging social media algorithms to reach your desired audience and shares examples of successful strategies she has implemented for real estate professionals. She offers a 30-day social media facelift program and highlights the importance of consistency and accountability in social media marketing.

Connect with Karen Albert (Guest):

• LinkedIn
• Instagram
• Facebook
• Visit Karen's website
• Book a Free Consultation

Connect with Lindsey Wigfield (Host):

• LinkedIn
• Instagram
• Facebook
• Visit Lindsey's website

Takeaways

• Identify your target audience and craft content that adds value to their lives.
• Leverage social media algorithms to reach your desired audience.
• Consistently execute your social media strategy to see results.
• Collaborate with other businesses to expand your reach and add value to your community.
• Consider a 30-day social media facelift program to optimize your social media presence.

Chapters
00:00 Introduction and Karen's Background
03:19 Crafting a Social Media Strategy that Adds Value
06:08 Leveraging Algorithms for Targeted Audience Reach
10:26 Consistency and Accountability in Social Media Marketing
13:48 Collaborating with Other Businesses for Mutual Growth
27:03 Final Thoughts and Contact Information