Muddy Waters, Clear Vision

Ep.45 Beyond Competition: NuReady Health’s Mission to Serve Clients Across the Nation


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1/ Ever heard of fierce rivals teaming up for the greater good? Meet Sarah Taylor & Bryan Hollingsworth. Two nurse-entrepreneurs who ran some of the top occupational health clinics along the Gulf Coast… and shocked their industry by joining forces.

2/ Their origin story? NOT your average LinkedIn DM. They met at a crawfish boil in Sulphur, LA—introduced by a client who saw their similarities. One catch: “She’s your direct competitor in Baton Rouge,” he warned Bryan.

3/ You’d expect tension, right? Instead, over some beers on a picnic table, instant professional chemistry sparked. The kind where “talking shop” felt like swapping secrets with a friend rather than an enemy.

4/ Then life threw a curveball—a storm sent a tree crashing through Bryan’s roof. Who did he call for help? You guessed it, Sarah. Not only did she welcome his entire team, she lent equipment so he could keep serving clients.

5/ Payback came years later. When flooding hit Baton Rouge, Bryan’s crew rolled up with water, food, generators, and even a cash envelope collected by his staff for Sarah’s team. Forget competition—this was community.

6/ Did they ever poach each other’s clients? Not once. Instead, “We figured out we do better to stay in our areas and use each other in the neighboring area. It just gives us twice as much stretch,” Sarah shared.

7/ The game-changer? When both realized clients needed broader, united support—across multiple states, with seamless records and standardized care. Enter: New Ready Health, their bold joint venture. #Innovation

8/ Their approach: Radical honesty. They had brutally transparent conversations—about their deepest fears, potential conflicts, and their teams’ anxieties. Managers from both sides voiced concerns: “What if this fails? What happens to us?” They faced it all, together.

9/ The clincher: Integrating all records into one universal portal. “That’s huge,” Sarah explained. Now clients with scattered operations could instantly access everything for every employee, everywhere. No more hiring chaos.

10/ Why do this? “We want our clients to have a competitive advantage over everyone who doesn’t use us,” Bryan said. “If you want to go fast, go alone. If you want to go far, go together.” They’re not just talking it—they’re living it.

11/ Their secret? Abundant mindset, brutal transparency, and respect for each other’s hustle. “She’s the only one who out-hustles me,” Bryan admitted.

12/ The takeaway: In a cutthroat market, you can choose trust, humanity, and next-level service. Sometimes your “rival” is actually your most powerful ally.


#BusinessGrowth #Entrepreneurship #LeadershipLessons #Leadership #PlotTwist #BusinessFriendship #Culture

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Muddy Waters, Clear VisionBy Trility Partners