December 21, 2020

EP476: Solve the Person Before You Try to Solve the Deal - A Unique Approach to Marketing & Sales by the Thoughtful Real Estate Entrepreneur

56 minutes

Jeff Stephens, also known as the thoughtful real estate investor, has been an investor since 2013. He ran a marketing agency for 10 years prior to that and his approach to sales and marketing is something you have likely never heard before! How do you bring intentionality into your marketing so that people aren't stressed out or playing on the defense when they talk to you? Jeff shares his perspective on this week's episode.

Key Takeaways:

What does it mean to be a 'thoughtful real estate entrepreneur'?
What does Jeff's business look like today?
Someone came to Jeff's house and told him that he was sleazy for being in wholesaling. It rattled him for years.
Why did Jeff feel sleazy in the work that he was doing?
If you feel ashamed about doing something, that's a problem.
For everybody, there's going to be a balance between what works and what feels right.
What is Jeff's long term vision when it comes to rental properties?
How do you get out of the rat race of wholesaling?
Jeff gets concerned when he hears people saying they're a wholesaler!
A wholesaler needs to have more offers on the table for their customer.
What marketing channel has Jeff been using lately?
Jeff approaches Direct Mail Marketing differently than most other investors. Learn how in this episode!
You need your leads to be quality leads, which means your method of how to do that should also be of quality.
Your mailing and marketing pieces need to stand out. If everyone is doing what you're doing, how are you unique?
What do you want the customer to feel when they receive your postcard or marketing piece?
How can you make your marketing pieces more relatable?
Sellers don't always see what they have as a problem. So how do you write a marketing message that talks to them as a peer?
What does Jeff look for when he's on the phone with a seller?
Jeff approaches the conversation in a completely different way.
What is a negotiation really? Jeff explains.
Is it exhausting to be 'thoughtful' every minute of the day?
How does Jeff train his approach to his staff?
Biggest mistake in Jeff's business?

MENTIONED IN THIS EPISODE:

Connect with Jeff: http://www.thoughtfulre.com

Who Is Greg Pinneo?

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. TWEETABLES:

"Who you really are will override those things that don't make you feel good. Your heart will override your brain, even if your brain is saying 'do these tactical things.'"

"We have to become aware of all the assumptions we're making as we create the marketing and very consciously remove all of those."

"You have to solve the person before you can solve the deal."

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By Alex Pardo

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