In this episode of Built Not Born, David “Kitch” Kitchen sits down with award-winning author, TEDx speaker, and repeat software founder Tisa Richards to explore what it really means to build resilience as a leader. Together, they break down how values create clarity, why self-advocacy is a leadership skill, and how to train resilience like a muscle before adversity hits.

Key Topics:

Rethinking resilience: from reactive to intentional

The 3Rs Framework: Reflect, Repeat, Replace

Anchoring decisions in vision, mission, and values

Post-traumatic growth and capacity building

Self-advocacy, confidence, and communication

Operationalizing culture and leadership behaviors

Practical KPIs for leadership development

Timestamps:

00:00 – Introduction & “What built you?” question

05:45 – Shutting down her company and redefining resilience

10:32 – Post-traumatic growth vs. post-traumatic stress

16:18 – The 3Rs Framework: Reflect, Repeat, Replace

24:41 – Values → Behaviors → Systems

35:09 – How to measure resilience in teams

47:50 – Self-advocacy, confidence, and “I’m known for…” framework

58:12 – What-So-What-Now-What: turning clarity into action

1:05:10 – Lightning round & closing thoughts

Connect with Tisa:

Website: www.linkedin.com/in/tisarichards

Instagram / YouTube: @tisarichards