In the 83rd episode of Simply Business, John Jennings sits down with April Foster, Founder & CEO of Inked Brands, to explore her journey from hobbyist scrapbooker to scaling one of the earliest subscription commerce businesses.

April shares how she built Studio Calico from her personal passion for scrapbooking, navigated the complexities of cash flow during explosive growth, and eventually created Inked Brands, a platform that now empowers over a dozen creative entrepreneurs.

She speaks candidly about what it takes to transition from hobby to business, the lessons she learned during the 2008 recession, and why humility and curiosity have been her biggest assets as a leader.

If you’ve ever wondered how to turn passion into profit — and scale it into something bigger than yourself — this conversation will inspire you.

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