Join Jared Fuller and co-host Kevin Raheja with their very first episode of Partner Up! – The Partnerships Podcast. They discuss their early beginnings, the value of a good partnership, the SUMO tactic and Kevin shares what was the first job he got after he dropped out of college! Jared and Kevin, being partner colleagues and friends for years, each with their own tips and tricks will feed you real-life examples and short rules that you can use to level up your partnerships game! 

Notes:

·      Jared and Kevin go back and remember their first time they met. Jared tells stories from the conference, while Kevin talks about his first day in a new position. 

·      Jared explains the concept of landing a SUMO. He continues on to compare his and Kevin’s positions and employers when they first met, giving the audience a basic idea of how the market looked at the given time period. They continue talking about a strategy that Jared used to establish a solid partnership.

·      Kevin tells the story of HubSpot Connect and how they observed the competition to learn the ropes of the market. He leads us through the process of how their team established firm connections and good deals and how to make your platform grow with the help of partners.

·      Jared continues to expand on his tips on obtaining the SUMO and shows a real-life example of it in Kevin’s story. Jared then asks Kevin to explain the process of focusing on the right metrics. Jared compares “partnering up” and “partnering down”.

·      Jared explains how perseverance is needed when focusing on a SUMO and how the recommendation of your SUMO can go a long way. Jared continues to speak about alliances and how good leads can improve your partner relationships.

·      Kevin shares his philosophy on good and bad partnerships. Kevin continues to answer Jared’s questions about startups. Kevin reveals what was the top personality trait that made Jared such a good partner and that he values to this day.

·      Jared asks Kevin about his feelings when being invited to the podcast and Kevin states his opinion about the current quality and amount of the resources in their field of specialization.

·      Kevin shares his story about dropping out of college and how he slowly got into the field of specialization that he is in now. Jared asks for Kevin to tell the story about launching Uber in major American cities and how he figured out the email of the CEO.

·      Kevin shares his insights on the new project that he is a part form with the company Typeform. Jared hints who might be the guest for the next show and shares his golden rule for building a platform.

·      Kevin talks about how important innovation really is in the world of platforms and what is the value of developers and people building their tools on your platform. Kevin continues on to explain when is it a good time to open up an API.

·      Jared talks about the book from where he has the name SUMO and shares some basic tips taken from the book. Jared continues to explain the process to identify your SUMO. Jared compares how the market has changed.

·      Jared ends the podcast with a brief summary of what his main motivation with the show is and reveals the name of the next guest.