In this episode, Lyn sits down with Jarred, General Manager at Mocha Group, to discuss his unique journey from a photographer to a leader in the media world, specializing in the beauty industry. Jared shares insights on the evolution of commercial photography, how personal branding has become key in today’s market, and how his career has shifted from shooting stills to working on large-scale creative projects. He also talks about the importance of collaboration in the creative process, the changing landscape of commercial photography, and the power of leveraging your personal brand.

Jarred’s perspective on photography, branding, and media is eye-opening, and he provides valuable advice for photographers looking to move into the commercial and editorial world.