Welcome to yet another episode of the PartnerUp!: The Partnerships Podcast. Today our hosts welcome Cristina Cordova as their guests and they discuss many interesting topics. 

Among them are:

·      Jared and Kevin welcome Cristina and they briefly discuss the situation in California, namely in San Francisco, where Kevin & Cristina currently reside.

·      Kevin talks about Cristina’s history and asks her how her current company was affected by COVID. Cristina discusses the details of the measures they have taken to remain competitive. Cristina also discusses what exactly does her company do and how they now function online.

·      Cristina discusses her function in the company and what is their biggest project right now. Jared asks about how Cristina’s previous experience helped her at her current job. Cristina talks about some problems and also about some pleasant surprises.

·      Cristina goes into detail talking about the API she is working on, discussing its use, and what its main goal. She continues to talk about what she is working on the most now. Kevin asks about what is the goal of the API in terms of customers and Cristina explains how the API manages to attract new customers and also provides a much-needed service for the returning ones.  

·      Jared asks about Cristina´s work structure and Cristina continues to talk about the hiring process and how many new people have their hired. Jared continues to discuss a desktop app from Cristina’s company and asks her about which “role models” were they inspired by. Cristina talks about the giants in the industry and some features she finds very useful and inspiring. Cristina continues to talk about the importance of simplification and implementation of useful tools for their customers. 

 ·      Cristina talks about the balance between upgrading and keeping your interface functional and reactive. Jared asks about monetization. Cristina talks about the possible burdens of having and creating an API. Cristina continues to mention the possible dangers of having too many functions in the API.

·      Cristina explains how it is important to keep oversight over the ecosystem and customers interacting with the API. She continues to talk about how many widely-known companies have built themselves up from their platform and how she personally interprets it. 

·      Jared asks Cristina about which skill did she apply from her previous work to her new project. Cristina talks about her beginnings in the business and talks about how she learned to write good emails. Jared talks about his golden trick when getting new partners. Cristina shares her as well. She continues to explain the importance of a good and known name in the business world.

 ·      Jared and Cristina wrap up the podcast talking about their experience with big partners and the importance of keeping them around. Cristina talks about how to recognize which partners are important for your business.

Sources:

https://www.crossbeam.com/ (Sponsor)

https://twitter.com/cjc (Cristina Cordova twitter)