This is a JAM packed episode with Elliot Smith who ran a 20 person partner team at Infor and now is the newly minted Head of Partnerships at 6sense.

Where should the partner team sit within the org chart? Should this change over time depending on the maturity of the company and/or the maturity of the program? 

What areas of the business should the partner program impact? Sales? Product? Customer Success? What factors determine which areas to prioritize?

How do you measure the impact of the partner program? How scientific should you get?

SO MANY of these questions and more were posed as challenges that partner teams MUST overcome.

You're going to love it. Don't forget to like and subscribe on Youtube and leave a review on Apple Pods or tune in wherever you get your pods.

This episode is sponsored by Crossbeam. Crossbeam is a partner ecosystem platform. It acts as a data escrow service that finds overlapping customers and prospects with your partners while keeping the rest of your data private and secure. Sign up for free at Crossbeam.com.

Find the full transcript and support us at https://www.partneruppodcast.com/