Welcome to our first episode of 2022! In this episode and the next, we deep dive into the start and end of local sustainable fashion businesses with their founders. Chu Wong, our guest for this episode, discusses how she managed relationships with respective brand partners whilst juggling financial precariousness of a new brand. This, on top of reconciling with the business’ misalignment with her personal values and identity. This episode (and the next), sheds light on the emotional labour it takes when running a sustainable fashion business.

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TIMESTAMPS

Intro (0:41)

Shop Bettr’s journey from start to end (6:57)

The dissonance- running a sustainable fashion business (10:52)

The difficult decision of closing down the business (16:33)

Does a ‘sustainable fashion business’ exist? (18:44)

Shop Bettr symbolises a support network (25:24)

How can we fix a flawed system? (30:40)

Conclusion (37:48)

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ADDITIONAL RESOURCE

For The Wild podcast Episode 265 on Healing the Fashion Industrial Complex https://forthewild.world/listen/shamira-covington-on-healing-the-fashion-industrial-complex-265

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Connect with Chu:

Instagram @xchuw

Website https://www.chuwong.com/

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Find more information at rewearpodcast.carrd.co (transcript, additional resources)

The re:wear glossary: https://tinyurl.com/rewearglossarymobile | https://tinyurl.com/rewearglossarydesktop

Watch the episode here: https://www.youtube.com/channel/UCXrd0ONQuPijPm5TF4qte1w

Follow us on Instagram @thefashionpulpit

Send enquiries, feedback and constructive criticism to [email protected]

Produced by PodcastMate @podcastmate.co

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