In this special two-part episode of The WICCI Podcast, host Garima Sharma Nijhawan sits down with Rozelle Laha, a former business journalist turned PR leader who has worked across media, agencies, and brands.

With her sharp insights and candid approach, Rozelle shares why PR is undervalued, underpaid, and in need of a reset. Across both episodes, we explore:

Part 1: The biggest gaps in PR today—outdated metrics, jargon overload, and the bare-minimum mindset.

Part 2: The way forward—how PR professionals can command more respect, drive impact, and elevate the industry.

This conversation is a must-listen for anyone looking to understand, challenge, and reshape the future of PR.