Behind the Numbers: an EMARKETER Podcast

Episode 10: Spotlight On Digital Video—Facebook’s Fudged Metrics, Hulu Drops Free Service and More


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This latest episode of “Behind The Numbers” is all about digital video. Hosts Marcus Johnson and Bryan Yeager invite two eMarketer in-house experts to provide their insights on the latest digital video news and trends. Senior analyst Paul Verna unpacks a recent burning issue in the advertising industry: Facebook overstating to marketers and advertisers the amount of time people spent watching video on its platform for two years. Forecasting director Monica Peart then goes into how streaming services are pursuing different ways to monetize their audiences. And we round it out by talking about how marketers view the digital video medium, including how they match different outlets to the objectives they're trying to accomplish.
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