It’s that time of the year where the analysts at eMarketer reflect on recent developments and make some educated estimates about what might (and might not) occur in the year ahead. Marcus and Bryan invite eMarketer retail analysts Krista Garcia and Yory Wurmser join in to discuss their predictions for how smartphones, tablets and other connected devices will play a role in digital commerce in 2017.

Predictions include: smartphones will become the dominant device for mobile commerce; buy buttons won’t gain traction in a meaningful way; conversational commerce will make important strides; less checkout friction will help convert more mobile shoppers into buyers; and Facebook and Google will make mobile commerce more local.