Today, Darren marks the height of summer, by getting decidedly festive.

Litla Jólabúðin - the little Christmas shop - sits in the middle of downtown Reykjavík, and is open all year round.

Who, other than Xmas-obsessive Darren, visits such a place before December? The happy answer is that very many people do; tourists from around the world as well as city residents looking for their festive fix.

Escaping the punishing fifteen-degree heat of a Reykjavík summer, Darren gets his tinsel on and meets the new owners of Litla Jólabúðin, María Björk Viðarsdóttir and Jóna Jóhanna Steinþórsdóttir, for some Christmas In July (almost).

This episode may contain traces of Mariah Carey.

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The RÚV English Podcast is daily English language programming from RÚV, the national broadcaster of Iceland.