Yes, it’s tempting to stop mapping the buyer’s journey when the deal closes, but here’s why you should avoid the temptation. The more successful a customer is in using a product, the stronger your relationship with that customer will be. Join Rachel Orsten, CEO at UserIQ, as she shares techniques for defining a successful user of your product and how these techniques can be applied to map the entire buyer’s journey.

 

Guest: Rachel Orston (https://linkedin.com/in/rachelorston)

Host: Kevin Micalizzi (https://linkedin.com/in/kevinmic)

 

Related resources:

• Top User Adoption & Onboarding Trends for 2018 [Report] http://bit.ly/2K3mmxn
• What Every SaaS Business Needs to Know About User Adoption http://bit.ly/2ThurTp
• Focus on the Mission — and Not Just the Sales Numbers — with Eventbrite’s Matt Rosenberg https://sforce.co/2OKg2LP