In this episode, we dive into the raw, unfiltered journey of Dean Lucas — from life on the edge as a professional downhill mountain bike racer to navigating the highs and lows of entrepreneurship. After a decade of competing at the highest level, Dean stepped away from the sport that shaped his identity and stepped into the unknown world of business, creativity, and personal growth.

What most people didn’t see behind the podium photos were the health struggles, mental battles, and identity clashes that came with a life lived in constant pursuit of performance. Burnout, physical setbacks, and a crumbling sense of self forced Dean to confront a deeper question: Who am I without the bike?

In this conversation, Dean opens up about:

• Leaving behind a decorated athletic career and the fear of starting again.
• The inner turmoil and health challenges that nearly broke him — and how they became the catalyst for change.
• Building a business and creative space from scratch, with no guarantees and everything on the line.
• Finding clarity, purpose, and peace on the other side of struggle.
• Redefining success — not by trophies or numbers, but by impact, growth, and freedom.
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Now, Dean’s mission is to help others break out of the boxes they’ve been placed in — athletes, entrepreneurs, anyone who’s ever felt lost outside their identity. This is a story about letting go, rebuilding, and discovering the power in choosing a life that’s truly yours.

If you’ve ever stood at a crossroads in your life, wondering what comes next — this episode is for you.

Connect with me:

https://www.instagram.com/dnms.with.dean/

https://www.instagram.com/deanos_mykonos/

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