In this episode of Table Talk, host Dr. Jesse Middleton interviews Dr. Alex Harvey about his rapid expansion from 7 to 28 chiropractic practices in just five years. They discuss the unique strategies and frameworks that enabled this growth, including a focus on long-term chiropractic solutions, robust marketing approaches, and structured care plans. Dr. Harvey shares insights into their employee value proposition, onboarding processes, and how they manage operations with a lean head office team. They also delve into the challenges of retaining associates and maintaining high standards across multiple locations. Both hosts emphasise the importance of adaptability and continuous learning in scaling a business.
Show notes:
00:00 Introduction to Table Talk
00:28 Welcoming Dr. Alex Harvey
01:15 Growth and Framework of Total Health
01:57 Unique Selling Proposition and Marketing Strategies
04:15 Time-Based Care Plans Explained
06:32 Challenges and Solutions in Patient Retention
12:50 Onboarding and Training Associates
17:39 Managing Multiple Practices Efficiently
22:36 Future Goals and Reflections
26:56 Closing Remarks and Contact Information
31:33 Exploring Entrepreneurial Ventures
31:55 Challenges in Hiring Associates
32:49 The Classifieds Conundrum
35:08 Profit Margins and Financial Insights
38:40 Optimising Practice Operations
41:31 Tech Stack and Data Management
48:18 Balancing Work and Growth
55:22 Concluding Thoughts and Future Plans