A couple of years ago, I rarely used emoji while communicating with friends, family, or professional contacts. Now, I use them all the time, as it is an easy and accepted way to communicate with people, especially since you can’t read tone with just words.

Holler is a venture-backed company in New York City that is helping people have better conversations through expressive content. Travis saw the future of this form of communication early on and this is definitely a situation where being early to market was definitely a competitive advantage for Holler. It is an industry that has exploded where messaging is one of the top 5 activities that people engage in and last year alone,100 trillion messages were generated.

What is also truly inspirational about Travis’ career path is how his whole career began at Chick-fil-A as a teenager and how he quickly rose up through the ranks into management and what this experience taught him at an early age.

In this episode of our podcast, we cover:

* Why he decided to turn down an offer at Goldman Sachs to start his own company.

* All the details on what Holler does, and where they plan on heading in the future.

* How the company is working with leading brands to help bring visual, engaging, and expressive content to the masses.

* Advice for founders who might be early to market.

* How to successfully leverage PR to grow awareness for your company.

* And more!

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