Truth and Soul Inc. The New Zealand Advertising Podcast.

Episode 15 - Part 1. University of Waikato lecturers Dr. Mark Kilgour and Dr. Huw O’Connor


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We look at the roles of strategy, post rationalisation and creativity in advertising and they have some very interesting thoughts on whether creativity can be taught or whether it’s innate. Part 1 of 2.
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Truth and Soul Inc. The New Zealand Advertising Podcast.By Paul Catmur

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