Ever wondered how a brand with all the right ingredients can still fall flat?

Today, we’re looking at the wild story of RC Cola – the underdog soda that once went toe-to-toe with Coke and Pepsi but fizzled out of the cola wars before it could properly compete.

In this episode, you’ll hear all about: 

• RC Cola’s surprising history and early innovations
• Its head-to-head battles with Coke and Pepsi
• The branding mistakes and misfires that cost them their edge
• The smart strategies that could’ve completely changed the story