As kids, most of us played the game "Follow The Leader". In order to be successful in business, we need to learn to follow before we can be effective leaders. In the podcast, we will explore three follow principles that we need to master to become effective leaders...

* Follow The Leaders - Learn from others in your industry and model the things they are doing to achieve success. Learn to reverse engineer their success.

* Follow Through - It starts with communication. Under promise and over deliver, but make sure you have solid communications through the process.

* Follow Up - Many businesses are leaving money on the table. You past customers may want to buy again or upgrade. Current customers can be groomed to be excellent referral sources. Prospect may not be ready to buy now, but constant communication may find them ready to buy at the right time.

These principles have helped the most successful achieve excellence in their businesses, by helping others achieve success.