Welcome to The Underdog Podcast where we talk about how to get more customers, impact clients at the highest level, and build great products that change the world. Daniel Francis shares his journey on the best up to date strategies to build great profitable coaching businesses. Get ready to learn & be inspired.

In this Podcast, I'm walking you through my wild ride of naming my coaching program. Started off kinda funny – called my Facebook group "Stuttering Genius". My coach was like, "What the heck, man?" and told me to name it something that shows what my clients want to achieve. That's how "Overcoming Stuttering Community" was born.

But then, guess what? The name "Master Your Stutter" won a poll in my Facebook group! That was it! This name had a ring to it, you know? And from there, "Master Your Stutter" became my brand.

Here’s a cool thing: I dig deeper into what “mastery” really means to me. It's about nailing the basics. That's what I live by.

Now, let's talk about MASTERY – the acronym that's the heartbeat of my philosophy:

I really lay it all out in this video, showing how each part of MASTERY is super important. And hey, I’m curious – do you have a cool acronym for your business? Drop it in the comments and let's chat about it.

Check out my webinar: How I Built an Online Coaching Business Through Community Building ⬇️