Ever felt that wild mix of excitement and terror before launching something new in your business? I know the feeling!

In this episode of The boring sh!t in business, I’m getting real about the financial side of launches ... think less “pie in the sky” hype, more practical steps to make sure your next big idea is profitable (not just popular).

Here’s what you’ll hear:

Why financial awareness is non-negotiable when launching. I’ll share a story about a skincare business that got all the buzz but missed some major cost pitfalls (spoiler: you don’t want their break-even nightmare).

A clear, actionable roadmap: We’ll break down exactly how to budget for a launch ... from estimating ALL your costs (including those sneaky ones like shipping, legal fees, and staff training) to adding a buffer and deciding how you’ll actually fund it.

Realistic revenue planning: Let's talk about setting money goals that match your market, not just your dreams. I’ll help you figure out how many sales you really need to make, set your price with intention, and map out your break-even point.

Profit margins ... why they matter: It's not about what comes in, it’s about what you keep! I’ll guide you through a margin check and how to tweak costs or prices before you commit.

Marketing that makes financial sense: Bold strategies don’t always need big ad spends. I’ve seen firsthand how simple, organic marketing can crush over-the-top campaigns. I’ll share a florist's story that proves it.

Tracking and tweaking: Once you’ve launched, it’s all about measuring what’s working and what’s not ... turning every launch into a learning experience.

By the end of the episode, you’ll walk away with the confidence and tools to plan a launch that builds both your business and your bank account. No more guesswork, no more flying blind ... just smart, intentional financial moves.

Ready to turn your next launch excitement into real business growth—and profit? Listen now! And if you find this episode helpful, share it with your mates. Let’s launch smarter together.

Cheers to smart, confident, and financially savvy business decisions! A x