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Episode 2: Torrey Podmajersky - on customer goals vs business goals, selling copy and why contractions matter
Google UX Writer and Content Strategist Torrey Podmajersky is author of strategic writing for UX and an expert on conversion engaging, supporting and attracting users.
Here she talks to us about techniques for measuring and selling the value of copy, creating standards and dealing with business goals versus customer goals.
Music by TimMoor from Pixabay
Twitter: @copycatspod
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By Drew LubegaGoogle UX Writer and Content Strategist Torrey Podmajersky is author of strategic writing for UX and an expert on conversion engaging, supporting and attracting users.
Here she talks to us about techniques for measuring and selling the value of copy, creating standards and dealing with business goals versus customer goals.
Music by TimMoor from Pixabay
Twitter: @copycatspod