This week's broadcast is two-part. First, we ask the question - "What is Branding?" Then, we ask "Who are you and what do you sell?" Listen as we cover the most misunderstood topic in all of business - Branding! We'll define what it is, what it isn't and how you can create the most powerful, cult-like brand in your industry. Then, we'll discover what you truly sell. Scott Deming will introduce these topics, cover them briefly, then play a fifteen minute keynote presentation in front of a live audience. This is an episode you'll want to listen to again and again!