What is Manga? How many types are there (and who are they for)? And why do Japanese audiences love it so much? Auger Insights speaks with Japanese research and strategy agency, Tokyoesque, about Manga - Japanese comic books. We explore the role the art form plays in Japanese society, how it has evolved in recent years, and what lessons other kinds of media can learn from this format.

Date: 12 January 2023
Name of podcast: Media Forward: The Future of Kids Content
Episode title and number: Episode 2: Why Japanese Audiences Love Manga with Tokyoesque
Interview Date: November 2022, as part of the MDEC Kre8tif Conference in Kuala Lumpur

Key Topics:
Episode Intro [00:04]
Interview Intro [00:49]
What is Manga? [01:16]
Profiling Manga’s Japanese Audience [01:45]
How Manga has Evolved in Response to Tech [02:34]
Key Themes in Manga [03:48]
What can other Media Learn from Manga? [06:18]
More about Tokyoesque [07:53]
Find out more [09:22]

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Auger Insights is a market research consultancy - helping brands around the world better know and grow their audiences.

Find out more: https://www.augerinsights.com
Learn more about Tokyoesque: https://tokyoesque.com