In today’s episode, we're talking about how video is more significant to consumers than ever. But the fact is that a number of small businesses are still not using video. Video content's current popularity is due in part to the millennials and Gen Z consumers. These age groups are more connected to the internet than the older age groups and prefer to be entertained or learn new things from online videos. It is important to meet your customers where they are because most people, young and old, are beginning to rely on marketing videos from brands, and more importantly, they prefer it!