Grow Your Business and Grow Your Wealth

Episode 227: Smart Hiring Strategies for Small Businesses


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Struggling to find the right talent for your business? Discover hiring secrets from Steven Rothberg, founder of College Recruiter, as he shares innovative strategies to attract and retain top early-career candidates, streamline your recruitment process, and make smarter hiring decisions for long-term success. 


In this insightful episode, Gary Heldt speaks with Steven Rothberg, founder of College Recruiter, a niche job search site connecting employers with candidates with zero to five years of experience. Steven shares the journey of College Recruiter from its beginnings as a print publication to becoming an online job board that emphasizes cost-per-click and cost-per-application pricing models. Together, they dive into strategies and best practices for small businesses looking to make smarter hiring decisions.



Key Takeaways:


  • 💼 Why Niche Job Boards Matter: College Recruiters' focus on early-career talent helps employers find candidates with specific experience levels.
  • 🔍 Maximizing Job Ad Effectiveness: Tips to write clear job titles, specify location, and offer transparent compensation to attract quality candidates.
  • 📈 Hiring Strategies for Small Businesses: Referral networks and targeted recruitment sites as alternative methods to executive recruiters.
  • ⚖️ Understanding Fair Compensation: How researching industry standards and geographic differences can help small businesses set competitive wages.
  • 📋 Leveraging the EOS Hiring Model (GWC): A practical framework for ensuring candidates “Get it, Want it, and have the Capacity” for the role.

  • Quote of the Episode: "Perfection is the enemy of progress. When hiring, aim for progress by understanding that not all applicants will be a perfect fit – but some will add real value."



    How to Reach Steven Rothberg: Find Steve on LinkedIn by searching “Steven Rothberg” or email him directly at [email protected]

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    Grow Your Business and Grow Your WealthBy Gary Heldt

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