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Episode 27: Why Clean Energy Is Losing the Story (And How We Fix It)
Clean energy has already won on cost, technology, and performance — but it’s still losing where it matters most: the story.
In this episode of The Clean Energy Edge Podcast, Russ Bates breaks down how fossil fuels win with emotion, simplicity, and slogans — while clean energy buries its wins under jargon, stats, and PowerPoints. It’s not a technology problem anymore. It’s a messaging problem — and fixing it isn’t optional in the age of disinformation.
🎙️ In This Episode:
How “Drill, Baby, Drill” became a storytelling masterclass
Why “energy independence” is a myth that still sells
The emotional gap between fossil fuel slogans and clean energy facts
The power of storytelling in driving jobs, investment, and community growth
How developers, EPCs, OEMs, and innovators can reclaim the narrative
💡 Key takeaway: Clean energy doesn’t need to win another tech race — it needs to win hearts and minds.
If you’re leading a company, project, or community initiative and you’re ready to tell your story, this is your platform. Let’s amplify it together.
🔔 Like, subscribe, and hit the bell to support clean energy storytelling that cuts through the noise.
View all episodes
By russbpClean energy has already won on cost, technology, and performance — but it’s still losing where it matters most: the story.
In this episode of The Clean Energy Edge Podcast, Russ Bates breaks down how fossil fuels win with emotion, simplicity, and slogans — while clean energy buries its wins under jargon, stats, and PowerPoints. It’s not a technology problem anymore. It’s a messaging problem — and fixing it isn’t optional in the age of disinformation.
🎙️ In This Episode:
How “Drill, Baby, Drill” became a storytelling masterclass
Why “energy independence” is a myth that still sells
The emotional gap between fossil fuel slogans and clean energy facts
The power of storytelling in driving jobs, investment, and community growth
How developers, EPCs, OEMs, and innovators can reclaim the narrative
💡 Key takeaway: Clean energy doesn’t need to win another tech race — it needs to win hearts and minds.
If you’re leading a company, project, or community initiative and you’re ready to tell your story, this is your platform. Let’s amplify it together.
🔔 Like, subscribe, and hit the bell to support clean energy storytelling that cuts through the noise.