The Clean Energy Edge

Episode 28: The Real War on Clean Energy: Lies, Trolls & Disinformation


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Last week, we talked about how clean energy needs to do a better job telling its story. This week, we’re tackling one big reason why that story still isn’t breaking through — misinformation and disinformation.

From “windmills kill all the birds” to “EV batteries can’t be recycled,” false claims about clean energy spread faster than facts.

In this episode, Russ Bates breaks down the three types of people fueling the chaos —the misinformed, the trolls, and the disinformers — and how to deal with each.

🎙️ In This Episode:

-Why misinformation about solar, wind, and EVs spreads so easily

-The difference between the misinformed, the trolls, and the disinformers

-How outrage and algorithms make lies go viral -How to respond with clarity, confidence, and composure

-Why clean energy must win not just the data, but the narrative

💡 Key takeaway: Clean energy doesn’t just fight in policy or technology — it fights in the comment section. The truth won’t spread itself. It needs people who can tell the story better.

🔔 Like, subscribe, and hit the bell to support clean energy storytelling that cuts through the noise.

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The Clean Energy EdgeBy russbp