Gordon & Corey discuss new research pegging the burgeoning Content Marketing industry at a whopping $63 billion. As more businesses develop their own channels, they're finding a growing need to feed the "news" monster. Julia Campbell, GM of The Branded Content Project, join the hosts for a lively discussion on where it's all headed. Stay in the loop with all things Borrell when you join our Research
Alert Lists.

As always, thank you for listening. If you like the episode, leave us a
review! 

Want to join the conversation? Share your comments at
borrellassociates.com/podcast.

Gordon & Corey discuss new research pegging the burgeoning Content Marketing industry at a whopping $63 billion. As more businesses develop their own channels, they're finding a growing need to feed the "news" monster. Julia Campbell, GM of The Branded Content Project, join the hosts for a lively discussion on where it's all headed. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.

Gordon &amp; Corey discuss new research pegging the burgeoning Content Marketing industry at a whopping $63 billion. As more businesses develop their own channels, they're finding a growing need to feed the "news" monster. Julia Campbell, GM of The Branded Content Project, join the hosts for a lively discussion on where it's all headed. Stay in the loop with all things Borrell when you join our Research
Alert Lists.

As always, thank you for listening. If you like the episode, leave us a
review!&nbsp;

Want to join the conversation? Share your comments at
borrellassociates.com/podcast.

Episode 33: Feeding the Monster: How Content Marketing Fuels Growing 'Owned' Media Demand

Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.

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Episode 33: Feeding the Monster: How Content Marketing Fuels Growing 'Owned' Media Demand

Episode 33: Feeding the Monster: How Content Marketing Fuels Growing 'Owned' Media Demand

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