What's your muscle sport identity? Does it affect your consumer behaviors
and loyalties? Join Lonnie and Phil as they talk shop with industry veteran Vince
Andrich. The guys cover the usual news, then look backward and forward in the
bodybuilding, dietary supplement and even publishing industries. Plenty gets
covered. Competitive bodybuilding, behind-the-scenes origins of current-day
companies and trends, products that get cycled back from marketers as new, and tons
more. Also tune in for breaking science on grape juice, eggs, fish oil claims, and
even the microbiome of your beard! Come on in!