We are joined by Tyler Potts, our first guest in partnership sales. We discuss his variety of experiences within the sports partnership industry, from starting off in partnership marketing at the Dallas Cowboys to even selling partnerships for Legends for a brand new venue in Las Vegas (what is now known as Allegiant Stadium). Tyler takes us through the value of sports partnerships to brands as well as the typical sales process and how he strategically approaches this process. Lastly, a seasoned vet in the industry, Tyler gives his insight on how the sports partnership industry has changed as data and analytics have been more prevalent.