Recorded live at the NTCA’s 2025 R-TIME Conference in San Antonio, this episode of The Broadband Bunch features a conversation between host Brad Hine and Roxie Jorgenson—Chair of the NTCA Board of Directors and owner of Roxberry LLC.

Roxie shares the latest from NTCA’s new strategic plan, covering universal service funding, BEAD rollout challenges, and the critical need for workforce development in rural America. Drawing from her 25+ years in leadership and her work with Roxbury LLC, she explains how broken relationships—within organizations and with customers—often hold companies back from growth. Her programs like the Client Loyalty Accelerator™ and Trust-to-Profit™ system offer actionable strategies to reduce attrition, align teams, and turn relationships into long-term revenue.