Zach Grove is a FAST-rising email copywriter.

He writes SIZZLING hot autoresponders.

His emails impress clients.

…how do I know?

‘Cause he learned from the best ; )

Zach applied to write copy for me in late 2013.

Back then, I thought I needed a few emails…

…Turns out, the McMethod is growing faster than ever.

And there’s a LOT to get done.

Since December, Zach has become my right-hand man and go-to executioner.

He’s worked behind the scenes with me on:

* building my Email for Ecommerce sales funnel

* launch of the McMasters paid community

* leading 30+ McMasters as the community manager

* writing launch autoresponders for clients

…and in this episode, Zach pulls the curtain on 4 tricks learned on the journey.

Here’s your VIP Insider’s Pass to The Autoresponder Guy HQ.

Grab a coffee.

Take out a sheet of paper and a pen.

And get ready to convert more prospects in your funnel.

In this episode, you’ll discover:

* the DAP formula to make your squeeze and sales pages flow – every time

* the discovery author Kurt Vonnegut called his life’s greatest work (add this to your swipe file)

* how simple “Story Shapes” can help you craft GRABBING parables in email

* how to write an FAQ email that DESTROYS objections and gets sales

* why marketing is NEVER about your product

* the weird path Zach and John both took to go from ZERO copy chops to writing for 6-figure clients in months

* what a random email about napkin math and Einstein can teach you about “framing” your emails to CAPTIVATE readers

Mentioned:

* Jay Abraham’s 3 ways to grow a business

* the Universal Shapes of Stories via Kurt Vonnegut

* CopyHour (hand-copying sales letters)

* EmailforEcommerce DAP-format landing page

* Vishen Lakhiani on the Email Marketing Podcast re. FAQ emails

* Perry Marshall’s Traffic/Conversions/Economics triangle

Intro and outro backing music: Forever More by CREO

Raw transcript:

Download PDF transcript here.

John: It’s John McIntyre here, the Autoresponder Guy.  I’m here with Zach Grove.  You might not have heard of Zach Grove before.  Zach Grove is an up-and-coming copywriter.  He’s actually is one of the copywriters who applied to write copy for me, write emails, way back in December.  That was two months ago.  In December I put out a blog post and said I was looking for someone to come and write some emails for me.  That’s all I thought it would be.  Zach was one of the people who applied.  I was really impressed.

Now what’s happened…He started just by writing a few emails for me.  Now, I guess I would say he is pretty much growing into that role of right-hand man.