Are your emails going straight to Spam?

You spend hours writing your email copy…

Crafting an entertaining story.

Designing the perfect pitch.

And yet –

A chunk of your prospects may never even see your offers.

Pity…

They were ready to buy, cash in hand.

You might not even know it.

It could be happening now.

Here’s the good news – 

James Kemp can help.

James runs the email marketing at GrabOne, the biggest daily deals site in New Zealand.

GrabOne is like a Daily Candy or Groupon.

They did $130 million in sales in 2013.

The best part?

80%  of that revenue comes via email marketing.

Today, you’ll get a rare look inside the mind of a guy who sends over 1 million emails per day.

Do you have a small or medium-size list?

Then pay attention…

…because in this episode, you’ll learn the tremendous upside available to you with email marketing.

The only question is…

How big do you want to scale?

In this episode, you’ll discover:

* 2 multi-million dollar businesses driven by email

* James’s most important piece of advice for getting your emails seen

* how to become a trusted source to your prospects

* the best time of day to pitch your list (HINT: how much is your product?)

* when it makes sense to pay for email deliverability help

* how GrabOne gets insane engagement from weather-based email targeting

* the % conversions e-commerce owners should aim for

* a few “small hinges that swing big doors” in email

* one variable that makes tiny lists pay HUGE dividends

* a challenge for listeners to implement

Mentioned:

* HostGator

* SendGrid

* Aweber

* MailChimp

* Daily Candy

* James on LinkedIn

* GrabOne Deals – James’s employer

Intro and outro backing music: Forever More by CREO

Raw transcript:

Download PDF transcript here.

 

John: It’s John McIntyre here, The Autoresponder Guy. I’m here with James Kemp. James is a subscriber on the McMethod daily email list and he got in touch with me after I send out an email saying I was looking for people who send a large volume of emails. James sends 35 million emails a month, which is over a million a day. So there are some very specific issues that he’s going through that people who were sending less emails aren’t. I think he’s got some really interesting takeaways that we’ll get into in just a minute. I’ll let James explain all of that. James, how are you doing today?

James: I’m great. How are you doing?

John: Fantastic mate. All right, before we get into the specific issues, tell people a bit about what you do, what you’re working on, and why are you sending so many emails?

James: Yes, so GrabOne started as a daily deal site in New Zealand about three years ago. So number one daily deal site off the back of the success of big companies like Groupon, GrabOne carved out its own little local nation in the New Zealand market.