If you think branding is as simple as grabbing something cheap off of Fiverr or Canva, but the result just feels OFF, this episode is for you!

In this week’s episode, I talk with HoneyBeBold’s lead designer, Sandy Weberman, about what goes into creating a cohesive brand identity.

Together, we break down the difference between a quick DIY logo and a strategically built visual brand that tells your story before you say a word. From fonts that set the mood to white space that lets your message breathe, Sandy shares what really separates pretty graphics from a powerful brand system.

Whether you’re working with a designer or doing it yourself, you’ll learn:

• Why visuals that “don’t feel like you” usually signal a deeper strategy problem
• The real difference between a Fiverr logo and a strategic brand identity
• How typography quietly shapes emotion and brand perception
• Why white space isn’t “wasted” — it’s your best friend for focus and clarity
• How color psychology, contrast, and accessibility make or break your brand
• Ways to use photography and texture to make your visuals look authentic (even with stock photos 😉)
• Why consistency across platforms builds instant trust

If you’ve ever thought “I picked the wrong colors,” or “my logo doesn’t match my vibe,” grab your coffee and listen in — this episode will change how you see your brand visuals forever. 

• Go give Sandy a follow on LinkedIn and Instagram
• Check out Sandy’s AMAZING work 
• Color palette tools mentioned: Huemint, Adobe Color Contrast Checker

• Take the Content Marketing Power Type quiz to finally create content that feels like you
• Book your Bold Day of Content

Hosted by: Rachel Honeyman
Music by: Shmukelele
Produced by: HoneyBeBold

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