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Episode #56: John Lee Dumas On How To Sell High-Ticket Products Through Webinars (and his secret to converting 1 out of every 3 attendees into paying customers)
Did you know that John Lee Dumas sells a lot of high-ticket products through live webinars?
…and that on average, he converts 30% of those from each webinar into customers?
Bad-freaking-ass.
Plus, it’s not even some complex whiz bang funnel… it’s SUPER basic, but it works like rocket-fuel.
Here’s how it works:
First, there’s the ad,
Then there’s the landing page.
Next, they sign up for the webinar.
Bam.
It’s that easy.
Want to know how much money John has created himself from this webinar-funnel strategy?
$476,000
…in only 5 months!
And that’s just the beginning.
His average cold-optin conversion rate is at 30%.
Another 30% purchase his high-priced products right after the webinar.
John’s membership website “Podcaster’s Paradise” costs a whopping $1k to join.
At an average of 25 signups per week,
…this adds up to massive profits.
He’s currently averaging $180,000 per month…
From this ONE product!
So how does John convert so consistently?
Does he use a professional, well-crafted sales page?
Nah… sales pages aren’t working as well as they used to.
Not nearly effective enough.
He uses…
Webinars.
John’s a conversion monster when he gets on a webinar.
One of his two signature strategies he calls removing all barriers…
His webinars are successful due to these Q&A sessions where John will not end it until each and every question fired his way is answered.
The second strategy John uses along with the Q&A truly makes this webinar-funnel a deadly 1-2 punch combo.
What is it?
Listen to this episode now to find out:
In this episode, you’ll discover:
* 2 little-known webinar sales funnel techniques John uses to create huge profits (and why you MUST try them… or lose tons of money)
* How to create open hallways that lead prospects straight to your Buy Now button. (with this simple sales funnel “trick”, you can double your conversion rates overnight.)
* Why John believes that you need more than a fancy sales page to sell high-ticket products. (this is the golden ticket that will allow you to access the secrets of massive profits through high-ticket products.)
* The top 2 ways to convert prospects to customers. (learn these, and be able to convert anyone within your industry.)
* An easy trick to gain traffic (organic traffic is nice, but this traffic is better.)
* How John is financially crushing it by converting at such a high rate. (by converting 25-30 people per week, John is stacking up six-figures worth per month.)
Mentioned:
* The Entrepreneur On Fire podcast
* John Lee Dumas’ Podcaster’s Paradise and Webinar On Fire
* Nathan Barry’s Product Launch Strategy.
* Frank Kern’s webinar launch and how he uses free report PDF’s.
Intro and outro backing music: Forever More by CREO
Raw transcript:
Download PDF transcript here.
Interviewer: It’s John McIntyre here, [inaudible 00:00:02]. I’m here with John Lee Dumas. Now John has a podcast, it’s a very popular podcast,
View all episodes
By The McMethod Email Marketing PodcastDid you know that John Lee Dumas sells a lot of high-ticket products through live webinars?
…and that on average, he converts 30% of those from each webinar into customers?
Bad-freaking-ass.
Plus, it’s not even some complex whiz bang funnel… it’s SUPER basic, but it works like rocket-fuel.
Here’s how it works:
First, there’s the ad,
Then there’s the landing page.
Next, they sign up for the webinar.
Bam.
It’s that easy.
Want to know how much money John has created himself from this webinar-funnel strategy?
$476,000
…in only 5 months!
And that’s just the beginning.
His average cold-optin conversion rate is at 30%.
Another 30% purchase his high-priced products right after the webinar.
John’s membership website “Podcaster’s Paradise” costs a whopping $1k to join.
At an average of 25 signups per week,
…this adds up to massive profits.
He’s currently averaging $180,000 per month…
From this ONE product!
So how does John convert so consistently?
Does he use a professional, well-crafted sales page?
Nah… sales pages aren’t working as well as they used to.
Not nearly effective enough.
He uses…
Webinars.
John’s a conversion monster when he gets on a webinar.
One of his two signature strategies he calls removing all barriers…
His webinars are successful due to these Q&A sessions where John will not end it until each and every question fired his way is answered.
The second strategy John uses along with the Q&A truly makes this webinar-funnel a deadly 1-2 punch combo.
What is it?
Listen to this episode now to find out:
In this episode, you’ll discover:
* 2 little-known webinar sales funnel techniques John uses to create huge profits (and why you MUST try them… or lose tons of money)
* How to create open hallways that lead prospects straight to your Buy Now button. (with this simple sales funnel “trick”, you can double your conversion rates overnight.)
* Why John believes that you need more than a fancy sales page to sell high-ticket products. (this is the golden ticket that will allow you to access the secrets of massive profits through high-ticket products.)
* The top 2 ways to convert prospects to customers. (learn these, and be able to convert anyone within your industry.)
* An easy trick to gain traffic (organic traffic is nice, but this traffic is better.)
* How John is financially crushing it by converting at such a high rate. (by converting 25-30 people per week, John is stacking up six-figures worth per month.)
Mentioned:
* The Entrepreneur On Fire podcast
* John Lee Dumas’ Podcaster’s Paradise and Webinar On Fire
* Nathan Barry’s Product Launch Strategy.
* Frank Kern’s webinar launch and how he uses free report PDF’s.
Intro and outro backing music: Forever More by CREO
Raw transcript:
Download PDF transcript here.
Interviewer: It’s John McIntyre here, [inaudible 00:00:02]. I’m here with John Lee Dumas. Now John has a podcast, it’s a very popular podcast,