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This week, we’re joined by Jessica “Jess” Cerra — elite athlete, entrepreneur, and Vice President of Product & Community Development at Alete Active Nutrition (Bonk Breaker, SaltStick, Vitassium).

Jess is also the founder of JoJé Bar, co-founder of The Last Best Ride, and a decorated endurance athlete, including her 2011 XTERRA Amateur National Championship and winning the mountains classification at the 2018 Redlands Bicycle Classic.

In this episode, Jess shares:

• Her journey from elite racing to product innovation
• Insights on sports nutrition for endurance athletes
• How she balances high performance with building community

Get ready for an inspiring, educational conversation packed with takeaways you can use in your own training and racing.

#triathlon #sportsnutrition #endurancetraining #athletejourney