Behind the Numbers: an EMARKETER Podcast

Episode 6: Blending Tech With Media To Make Cities Smarter


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Intersection is one of the key companies responsible for the rollout of thousands of LinkNYC kiosks around New York City that provide free superfast wifi, phone charging, information services and large, vibrant screens used for a mix of public service messages and advertising. Marcus and Bryan interview the company’s Chief Strategy Officer, Dave Etherington, about how the blending of technology with media enables cities to innovate and provide new smart services to citizens. Etherington also describes two recent ad campaigns run on the LinkNYC platform: a MillerCoors’ Coors Light campaign that used location-based Shazam data to populate top-ten playlists for specific neighborhoods and another from online real estate marketplace StreetEasy, which showed listings specific to the neighborhood in which the kiosk was located.
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